PBS debuts its personal pill for teenagers, the Playtime Pad


The general public broadcaster PBS as we speak unveiled a brand new plan to convey its youngsters’s tv programming to its younger viewers, who spend extra time behind tablets than sitting in entrance of TV units. It’s debuting its personal branded pill, referred to as the Playtime Pad. The pill, which is produced by Ematic will come preloaded with PBS Youngsters’ leisure, together with video games, video clips, music movies, and extra, in addition to the corporate’s suite of cell functions, like PBS Youngsters Video, PBS Youngsters Scratch Jr., and PBS Mother and father Play and Study.

In whole, there are over 25 video games put in on the machine, together with a “Paint Box” app for coloring, together with 120 video clips, songs and music movies.

The machine itself sports activities pretty commonplace specs: 16 GB RAM, 1.3Hz quad-core processor, a microSD card slot and USB connection, a 7-inch 1024×600 display, a front-and-back digital camera, 16 GB of Flash reminiscence, and it runs a custom-made model of the Android 6.zero (Marshmallow) working system.

What mother and father will like concerning the machine is that it comes with easy-to-use parental controls that permit them additional customise the expertise, together with the flexibility to approve or block streaming movies, on-line video games, and put in apps, and the flexibility to set every day utilization closing dates and the hours when the pill can be utilized.

These controls are helpful, on condition that the pill additionally has entry to over one million downloadable apps and video games from the Google Play Retailer.


In fact, Android already comes with parental controls, and Amazon has lengthy focused mother and father with its personal model of its flagship Hearth pill, aimed toward youngsters. Like PBS’ Playtime Pad, Amazon’s pill additionally consists of parental controls, in addition to entry to FreeTime Limitless, a number of books, movies, apps and video games, all of that are curated for age-appropriateness.

The 16 GB model of the Hearth Youngsters Version pill is $99.99, the Playtime Pad is a barely cheaper $79.99, but it surely’s unclear what additional benefits the pill actually gives. The machine itself isn’t regularly up to date with new content material – as an alternative, new content material is delivered into the PBS apps. And these apps can be found on different platforms, together with Android and iOS.

The larger promoting level for grown-ups may very well be merely that the pill is best custom-made for youthful youngsters, like pre-schoolers, with its colourful wallpapers and sturdy design with handgrips on the edges. There’s additionally the feel-good advantage of realizing that each one the web proceeds from the machine are going to help PBS.


Requested why the broadcaster needed to enterprise into its personal branded , the corporate defined that it’s each about catering to as we speak’s multi-screen era, whereas additionally assembly mother and father’ demand for extra academic content material, which PBS has traditionally targeted on offering.

“PBS KIDS is committed to being everywhere kids are — offering media content that helps them reach their potential, anytime and anywhere,” says Daybreak Ciccone, Vice President, Model Licensing, PBS. “We know that many families are looking for kid-friendly devices to help support their kids’ learning, so partnering with Ematic to offer our content on the Playtime Pad was a great fit for us, because it provides yet another place for children to engage with the PBS KIDS shows and characters they love.”

The PBS KIDS Playtime Pad can be out there beginning November 6 at Greatest Purchase shops and on on-line for $79.99, in addition to on Walmart.com and on store.pbskids.org.


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Désiré LeSage


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