Fb is now testing its Snapchat Tales clone in Australia

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Fb has expanded a take a look at of a Snapchat Tales clone characteristic, referred to as Messenger Day, to customers of its app in Australia. The informal sharing characteristic lets individuals ship illustrated, filter-enhanced photographs and movies to mates which disappear in 24 hours — a la Snapchat.

A tipster, Ali Duff, reported discovering the brand new characteristic to us after updating the iOS app at present — sending a number of screenshots, together with this splash display selling Messenger Day:

Messenger Day

Fb confirmed Messenger Day has arrived for some customers in Australia, couching it as “a small test”.

In an e mail to TechCrunch a Messenger spokesperson stated: “We know that people come to Messenger to share everyday moments with friends and family. In Australia we are running a small test of new ways for people to share those updates visually.”

It’s the second marketplace for Messenger Day up to now. Late final month the characteristic popped up for customers in Poland, though it wasn’t clear how critical the Fb experiment was at that time, and whether or not it meant to roll it out to different markets.

Now it seems just like the social networking big has stepped up the testing — taking Messenger Day to its first English-speaking market. Though there’s nonetheless no assure the characteristic will get a full launch.

That may likely rely partially on how effectively it’s obtained. (Duff’s concise evaluation of the Messenger Day characteristic is: “Facebook is now basically Snapchat.”)

And on wider concerns for Fb of whether or not it desires to strive going head-to-head with Snapchat in markets the place the latter may be very in style. In North America, for instance, some 60 million individuals use Snapchat each day at this level.

Fb declined to touch upon whether or not it is going to be bringing Messenger Day to some other markets, saying solely: “We have nothing more to announce at this time.”

Featured Picture: TechCrunch

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Désiré LeSage

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