Tradition Journey secures $20M Collection A to serve up content material for the “culturally curious”
Tradition Journey, a London-based media startup with a heavy tech bent (or is that the opposite approach spherical?) has raised $20 million in Collection A funding. The spherical is being led by PPF Group, the fund managed by entrepreneur Petr Kellner.
Tradition Journey had beforehand raised $2 million in seed funding from varied traders, together with U.S.-based media investor Gordy Crawford.
Billed as producing and serving up content material for the “culturally curious,” Tradition Journey has thus far revealed greater than 30,000 articles and movies to supply cultural, journey and meals suggestions.
It has workplaces in London, New York and Tel Aviv, which produce content material and settle for additional submissions from over 40 different “country hubs” to allow Tradition Journey’s content material to span the globe.
However — shock, shock — as effectively its media credentials, the corporate, which is based by psychiatrist Dr. Kris Naudts, is speaking up its expertise play, one thing it plans to take a position closely in post-Collection A.
Particularly, Tradition Journey says it’s constructed a bespoke data graph that makes use of “AI technology” with the intention to create a extra personalised expertise for customers. That sounds an terrible like old style advice engine to me, however what do I do know.
“Culture Trip’s knowledge graph allows the creation of a more meaningful experience for our users, deepening the personalisation of content discovery with every new read,” says Naudts in an announcement. “This investment will enable us to further this technology, and also expand our presence in new hubs around the world, to continue to develop our content offering”.