Lifestage, Fb’s teens-only app, hits Android


Lifestage, Fb’s newer “teens-only” app designed to counteract the Snapchat risk by giving youthful customers a spot to attach outdoors of Fb’s bigger social community, has now arrived on Android. Beforehand an iPhone-only utility, this experimental app represents Fb’s try and woo the excessive schooler crowd, whereas additionally testing different options like video profiles, gamification parts, and extra.

These items might make their approach into Fb’s important utility, even when Lifestage itself later fails.

Lifestage is now one in all some ways Fb has been focusing on Snapchat’s consumer base. Specifically, the corporate understands that Snapchat’s camera-first design mechanism is one the social app’s key attracts.

To interact Fb customers in comparable methods, the corporate acquired picture and video filtering app MSQRD, then tried out selfie filters on Fb utilizing that know-how, alongside opening your digital camera proper on prime of the Information Feed.

It additionally reached out to the developer group with a suggestion of instruments that might permit for third-party creation of profile filters, and it even internally examined a Snapchat clone referred to as “Facebook Stories.”

Extra just lately, Fb has been testing one other Snapchat clone as a standalone app referred to as Messenger Day, and it rolled out a Snapchat-like function in Instagram, “Stories,” which has change into pretty in style.

Lifestage, subsequently, is simply one weapon in Fb’s arsenal on the subject of competing with Snapchat. And, from the look of the early numbers, not less than, it might not be one which lasts.

The app by its nature is proscribed to the highschool crowd primarily. Technically, it’s for 21 and unders, however Fb is hoping for viral unfold via excessive colleges particularly.

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In Lifestage, customers reply bio questions with movies, which then unlocks extra questions. And while you replace your profile, you get slightly sunglasses-smile emoji subsequent to your identify. Should you don’t replace, the smile turns to a frown, and even the poop emoji. That is meant to encourage common engagement with the app.

As well as, customers can exhibit what they like and dislike by including it to their profile – a function that caters to the ever-changing pursuits of youthful customers, who typically latch on after which drop new tendencies extra shortly than their older counterparts.

Launched this summer season, Lifestage has up to now failed to search out important traction, nevertheless – it’s not a viral hit. Based on App Annie’s metrics, the app has dropped to #1289 within the Social Networking class on iTunes, which hits at sluggish adoption. (After all, with out the Android app, its potential attain has been restricted till now.)


It’s additionally, in fact, focusing on a narrower viewers than most social apps. Lifestage blocks customers over a sure age, which suggests it might by no means actually climb to the highest of the charts, even when it turned a success. (There may be additionally some concern that Lifestage isn’t successfully blocking adults from signing up, which is able to change into a bigger drawback because the app scales. It’s unlikely the go-to vacation spot for predators proper now, although, given its small footprint.)

Nonetheless, even when Lifestage doesn’t ever discover its footing because the subsequent greatest teen factor, Fb can take what it discovered right here, then incorporate these parts into its different merchandise.

For instance, although Fb’s news-reading app Paper failed, it taught the corporate the best way to do On the spot Articles. And by way of Lifestage, Fb might uncover the best way to higher enhance consumer profiles with video – one thing that’s not but engaged on Fb itself, the place video profiles are an choice, however haven’t been broadly adopted.

Within the meantime, customers of a sure age can obtain the Lifestage app without spending a dime from right here on Google Play.


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Désiré LeSage


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