Sprinklr acquires Little Chicken, a device for locating consultants on something through Twitter
New York advertising tech agency Sprinklr has acquired Portland-based Little Chicken, based on Sprinklr founder and CEO Ragy Thomas.
Little Chicken was based in 2011 to assist researchers rapidly discover the highest consultants and influencers on any given topic through Twitter. It raised from Mark Cuban, Jason Calacanis, Oregon Angel Fund and different particular person buyers $four.eight million in enterprise capital to construct its analytics platform.
Little Chicken chairman and co-founder Marshall Kirkpatrick, previously a TechCrunch author, stated his firm’s expertise immediately is precisely what his crew got down to construct initially. Right here’s the way it works:
“Little Chicken discovers essentially the most influential individuals in any area, with affect measured by connections an individual has constructed with different consultants of their particular area utilizing a ‘9 out of 10 dentists recommend’ mannequin.
As soon as an enormous map of influencers and consultants has been constructed, which takes underneath 5 minutes, then the system tells our prospects which of these influencers are already a part of their neighborhood on-line, who rivals are related to, what the most popular conversations amongst these influencers is, and we ship alerts over time each time one thing necessary occurs.”
Sprinklr plans to combine Little Chicken into its broader, social media administration platform, Ragy Thomas stated, specifically its “influencer and advocacy management solution.”
For these not acquainted, Thomas describes Sprinklr immediately as “the most complete social media management platform for the enterprise.” He defined, “We help the world’s largest brands do marketing, advertising, customer care, sales, research and commerce on Facebook, Twitter, LinkedIn and 21 other social channels globally.”
These actions was once managed by siloed groups and with disparate software program and techniques, Thomas stated, however with the appearance of social media, the development has been towards collaboration and even centralization in massive corporations.
Little Chicken’s six full-time staff will keep in Portland however turn out to be a part of Sprinklr’s world crew, stated Kirkpatrick.
Executives didn’t disclose the phrases of the deal. The acquisition marks the 11th for Sprinklr, a sturdy quantity for an organization that’s simply seven years outdated. In November final yr it acquired Booshaka, an audience-targeting tech agency.
Sprinklr has raised $230 million in enterprise capital thus far, and employs 1,300 individuals full-time. Thomas says the final spherical of funding noticed his firm’s post-money valuation rise to $1.eight billion, placing the corporate squarely on the “unicorn” listing.
Its purchasers embrace greater than 1,200 manufacturers, Microsoft, Nike, Dell and P&G amongst them.
Little Chicken had racked up some spectacular purchasers, too, together with massive media corporations, nonprofits, retailers that Kirkpatrick didn’t have permission to call, in addition to Microsoft, LinkedIn, IBM, Dun & Bradstreet and Pitney Bowes.
Finally, Kirkpatrick stated, “Becoming part of Sprinklr means the learning our customers do with Little Bird can become actionable.”
Featured Picture: Bryce Durbin