Sprinklr acquires Little Fowl, a software for locating specialists on something by way of Twitter
New York advertising and marketing tech agency Sprinklr has acquired Portland-based Little Fowl, in response to Sprinklr founder and CEO Ragy Thomas.
Little Fowl was based in 2011 to assist researchers shortly discover the highest specialists and influencers on any given topic by way of Twitter. It raised from Mark Cuban, Jason Calacanis, Oregon Angel Fund and different particular person buyers $four.eight million in enterprise capital to construct its analytics platform.
Little Fowl chairman and co-founder Marshall Kirkpatrick, previously a TechCrunch author, mentioned his firm’s expertise at present is precisely what his workforce got down to construct initially. Right here’s the way it works:
“Little Fowl discovers essentially the most influential individuals in any subject, with affect measured by connections an individual has constructed with different specialists of their particular subject utilizing a ‘9 out of 10 dentists recommend’ mannequin.
As soon as a giant map of influencers and specialists has been constructed, which takes beneath 5 minutes, then the system tells our clients which of these influencers are already a part of their group on-line, who opponents are related to, what the most well liked conversations amongst these influencers is, and we ship alerts over time every time one thing vital occurs.”
Sprinklr plans to combine Little Fowl into its broader, social media administration platform, Ragy Thomas mentioned, particularly its “influencer and advocacy management solution.”
For these not acquainted, Thomas describes Sprinklr at present as “the most complete social media management platform for the enterprise.” He defined, “We help the world’s largest brands do marketing, advertising, customer care, sales, research and commerce on Facebook, Twitter, LinkedIn and 21 other social channels globally.”
These actions was once managed by siloed groups and with disparate software program and methods, Thomas mentioned, however with the appearance of social media, the development has been towards collaboration and even centralization in giant firms.
Little Fowl’s six full-time workers will keep in Portland however turn into a part of Sprinklr’s international workforce, mentioned Kirkpatrick.
Executives didn’t disclose the phrases of the deal. The acquisition marks the 11th for Sprinklr, a strong quantity for an organization that’s simply seven years previous. In November final yr it acquired Booshaka, an audience-targeting tech agency.
Sprinklr has raised $230 million in enterprise capital up to now, and employs 1,300 individuals full-time. Thomas says the final spherical of funding noticed his firm’s post-money valuation rise to $1.eight billion, placing the corporate squarely on the “unicorn” record.
Its purchasers embrace greater than 1,200 manufacturers, Microsoft, Nike, Dell and P&G amongst them.
Little Fowl had racked up some spectacular purchasers, too, together with giant media firms, nonprofits, retailers that Kirkpatrick didn’t have permission to call, in addition to Microsoft, LinkedIn, IBM, Dun & Bradstreet and Pitney Bowes.
Finally, Kirkpatrick mentioned, “Becoming part of Sprinklr means the learning our customers do with Little Bird can become actionable.”
Featured Picture: Bryce Durbin