Twitter loops all movies below 6.5 seconds as Vine shrivels right into a digital camera


Twitter itself will take Vine’s place as a social community for brief movies. To prep for tomorrow’s Vine shutdown and rebirth as Vine Digicam, Twitter now mechanically loops all movies shorter than 6.5 seconds. That’s not simply clips posted from Vine Digicam, however any tiny video, together with ones saved from different apps like Snapchat.

[Update: Vine has now turned off sharing and released the Vine Camera update]

Twitter confirms to me that looping began rolling out final week. It had famous in an FAQ that this variation would come a while in January. TechCrunch reader @IamCornelias first identified the change to us.

Right here’s an instance of a brief video, apparently saved from Snapchat, that now loops on Twitter:

Although Vine was mentioned to close down at the moment, it has obtained a brief keep of execution. Twitter is giving customers one last likelihood to obtain their movies, with the switch-over taking place tomorrow. We reported that Twitter explored the opportunity of promoting Vine, and obtained a number of bids, nevertheless it appears it has determined there have been too many dangers and never sufficient advantages to giving one other firm management.

Even with out Vine, Twitter nonetheless has an opportunity to be a hub for fast movies. The platform’s real-time nature and largely unsorted feed make it a pure place for clips you wouldn’t essentially need to navigate to a full YouTube web page to look at (with attainable pre-rolls adverts) and which may not survive effectively on Fb’s algorithmically curated Information Feed.

Making Vines and different sub-6.5-second movies loop appropriately may additionally present an alternate place for them past Instagram, the place many creators mentioned they’d be sharing after Vine went away.


Looping was on the core of a few of Vine’s finest artwork and comedy. It unlocked the potential for swirling, near-psychedelic content material the place it wasn’t clear when a clip began or ended. And the sudden cut-off and restart arrange comedic timing, so punch strains and shock endings hit exhausting and disappeared as an alternative of lingering and fading out.

If this looping format is Vine’s legacy, a minimum of it can dwell on in a Twitter product and never simply the opponents it impressed.


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Désiré LeSage


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