Sonos to spice up UK costs by as much as 25% due to Brexit
One other tech agency is elevating its costs within the UK by as much as 25 per cent following the June 2016 Brexit referendum vote which triggered an enormous drop within the worth of pound sterling.
House audio equipment maker Sonos is blaming “a significant change” within the change price of to kilos for making its current pricing “unsustainable”.
By which it means this:
In a word in regards to the native pricing change on its web site, Sonos writes: “Our costs are outlined regionally. Within the UK, this contains native taxation and import duties, however we pay for every thing we make in US .
“Over recent months, there has been a significant change on the US Dollar to GBP exchange rate. As a result, our existing pricing has become unsustainable and, like many other companies, we have to increase prices for all products priced in GBP.”
The new Sonos UK pricing will come into impact on February 23.
It’s not a uniform 25 per cent hike — however sure merchandise, such because the Sonos Join:Amp and Playbar, are going to be 1 / 4 extra expensive than they have been, with £100 being added to their price-tags. (Sonos lists all product worth adjustments right here.)
The corporate is just not alone in remodeling its native pricing on account of Brexit-triggered adjustments to the change price of pound sterling.
Final month Apple raised the UK worth of apps by 25 per cent — having already equally dialed up its native pricing for Macs, again in October.
Microsoft has additionally inflated cloud product pricing for UK enterprise prospects within the wake of the Brexit vote, with pricing as much as 22 per cent costlier since January.
Whereas these in search of to escaping the dismal prospect of Brexit by getting into HTC Vive’s digital actuality have been among the many first to need to stump up extra cash; in August HTC slapped an additional £70 (aka a 10 per cent ‘Brexit tax’) to the native worth of its VR headset, arduous on the heels of sterling’s post-referendum hunch.
Anticipate a lot extra tech firms to observe go well with.