Yelp launches new characteristic for asking and answering questions on any enterprise
Yelp is releasing a brand new characteristic with the easy, self-explanatory identify Questions and Solutions.
Effectively, largely self-explanatory. That is distinct from Discuss, a characteristic the place Yelp customers can ask an extremely broad vary of questions (as I write this, the New York web page presently consists of conversations concerning the journey time to the airport, when it’s authorized to kick out a roommate and The Bachelorette).
As a substitute, these are questions and solutions tied to a selected venue, a spotlight that might make this stand out from different Q&A merchandise. For instance, you could possibly ask how lengthy guests usually keep on the Kennedy House Heart or if a bar permits canine or about pricing at a tattoo parlor, then get solutions from different customers, or from the enterprise proprietor themselves.
Customers can upvote and downvote the solutions based mostly on how useful they’re, they usually also can join notifications every time a selected query will get answered.
Product Supervisor Brian Boshes described this as “great, Yelp-y content” that may assist individuals discover the data that’s essential to them (which is perhaps talked about in some critiques, however may very well be powerful to search out). He additionally famous that this can be a “potentially limitless way” for somebody who’s a supporter or fan of a enterprise to remain engaged with their Yelp web page — they will’t maintain posting critiques, however they will maintain answering questions.
Lastly, Boshes mentioned this offers priceless information for Yelp about what customers are in search of. If individuals maintain asking about one thing (say, the kid-friendliness of a restaurant), then possibly it’s time for Yelp so as to add that as a chunk of knowledge in each profile.
Yelp ran a restricted pilot of this characteristic late final yr and is now rolling it out nationwide on iPhone, Android and desktop. You’ll see the Q&A bit pop in above the overview part of Yelp profiles.
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