Google says to ‘count on’ a second-generation Pixel smartphone this yr


Google’s Pixel smartphone this yr was a big reset for the corporate’s cellular technique – and one which earned lots of reward from prospects and critics. Excellent news for many who favored it: Pixel’s successor will arrive someday in 2017, as confirmed by Google SVP of Rick Osterloh to Android Pit at MWC this yr.

It sounds just like the Pixel 2 will proceed the custom of the unique – Osterloh stated it’ll stay “premium” in its subsequent iteration, and he added that the corporate isn’t thinking about providing a low-cost model, preferring as an alternative to let that section be addressed by its exterior companions.

Whereas it was to be anticipated that Google would put out a smartphone this yr, for the reason that annual launch cycle for is hardly new, Osterloh’s affirmation tells us a number of issues in regards to the firm’s technique that weren’t beforehand completely pinned down. First, we all know Google’s staying the course with the brand new technique it set out with Pixel, whereby it goals to compete extra immediately with the iPhone. Second, we all know it’s not going to separate its focus by concurrently going after mid- and low-market alternatives on the similar time.

This bodes effectively for Google’s smartphone technique. The primary Pixel remains to be the very best Android smartphone obtainable, in my view, and it’s good to see Google persevering with alongside that path.


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Désiré LeSage


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