Luxe to finish door-to-door valet service, will launch ‘new service’ this summer season

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Luxe began as an organization that promised to make parking in busy cities much less terrible with an app that summoned blue-jacketed, scooter-carrying valets to your location to whisk away your automobile till you wanted it again. It appears they’re pivoting away from that preliminary imaginative and prescient.

Customers started receiving emails this afternoon just like the one under, promising “a new service” by summer season of this yr:

We began Luxe 4 years in the past to deal with the issue of scarce parking in city facilities — whereas additionally serving to to construct town of the longer term. Alongside the best way, we’ve saved our clients numerous hours and we’re very grateful to have helped you reclaim a few of your invaluable time to give attention to the vital issues in life whereas we took care of your automobile.

In the present day, now we have a pair items of reports to announce. We’re launching a brand new service within the Summer season of 2017 that makes discovering parking and servicing your automobile even simpler. We’ll inform you extra when the launch date nears. Keep tuned! Nonetheless, consequently, we’ll now not be persevering with our door-to-door valet service in San Francisco after Thursday Might 25, 2017.

Should you’d relatively cancel earlier than 5/25, please tell us subscriptions@luxe.com and we’ll refund you for any unused days in your present billing cycle.

Thanks once more for being a useful Luxe consumer. We’ve sit up for serving you as soon as once more in a couple of brief months.

We’ve reached out to Luxe for remark, however the firm had not responded on the time of publishing.

Replace: Curtis Lee, the CEO of Luxe, simply confirmed the change on Twitter, saying that the corporate has “plenty of cash” however is “changing direction”

The corporate has raised greater than $75 million to this point, in response to Crunchbase, with its most up-to-date spherical coming in at $50 million in April of 2016.

Replace #2: Lee additionally confirmed to me that Luxe is ending its valet service in all cities by which it’s at the moment working, not simply San Francisco. He additionally says that the brand new service might be “different” from the Luxe-branded parking garages they introduced in March, however “along the same vein.”

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Désiré LeSage

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