Meditation app Headspace hires a brand new chief enterprise officer

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One of many first instances Ross Hoffman met Headspace CEO Wealthy Pierson when speaking a few function operating the corporate’s enterprise, Pierson was not speaking rather a lot about enterprise. As a substitute, he was peppering Hoffman with questions on himself, telling tales about customers, and speaking about work ethos.

The enterprise questions got here later, after all, however that type of introduction and vetting for an organization constructed round a meditation app won’t be all that stunning. and Headspace has now employed Hoffman to be its first chief enterprise officer. Hoffman, who was most just lately Twitter’s VP of worldwide content material partnerships, is becoming a member of the corporate firstly of July.

“What we spoke about was, revenue is important but not why Headspace exists — and the job is balancing those two things to make sure we’re upholding the culture and the product,” Hoffman mentioned. ” It’s guaranteeing you are able to do that whereas constructing a enterprise and never interfering with that mission.”

Headspace final raised $30 million in 2015 amid an enormous focus — not less than, in Silicon Valley — on fixing the issue of selling mindfulness via an app. It’s a complete Silicon Valley-ish factor to do, however Headspace just lately revamped its app to be able to assist construct these small meditation periods right into a every day behavior. The corporate additionally just lately employed a brand new chief scientist and head of progress to be able to scale it up. Hoffman mentioned these sorts of strikes, plus the exercise he noticed on-line praising the app, have been what lastly wooed him.

“I’m on a 100 day run streak [in the app] myself,” Hoffman mentioned. “There’s a cool thing in the office, a map of the world, and different quotes from different users It’s really incredible. I went on Twitter and saw what people are saying about Headspace. 99% of the Tweets are overwhelmingly positive. To have a [net promoter score] of a product that’s that high, I thought it was really special.”

There could also be a chance right here for Headspace — and Hoffman — if the corporate is ready to persuade giant companies that meditation could be a useful and wholesome exercise for his or her staff. These sorts of firms, with “wellness” budgets and different kinds of funding, might even see a chance to work with Headspace instantly to be able to hold their staff completely satisfied and performing. To try this, it’ll want somebody with expertise coping with partnerships like Hoffman.

There’s loads of competitors for Headspace, together with Calm and Aura Well being, in addition to your Apple Watch periodically telling you to breathe (whether or not that’s meditative or not is kind of subjective). However convincing customers to carve out part of their day each day can create a closely engaged buyer that will probably be keen to pay to be able to hold and promote that behavior in the event that they suppose it’s wholesome — one thing that would simply department into bigger and bigger teams of individuals, like in companies.

For Twitter, that’s one other loss on the chief group, which has kind of grow to be the norm nowadays (although it did convey on a brand new lead for its dwell video enterprise in Could). To make sure, Hoffman had been at Twitter since 2011, so a departure after that lengthy a tenure doesn’t appear too out of the odd. And Hoffman, to his credit score, has not fallen asleep throughout one of many meditation periods.

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Désiré LeSage

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