Google stated to launch AMP-based Snapchat Uncover-like characteristic

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Google is creating a visible publication format for media firms just like Snapchat’s “Discover,” primarily based on its AMP cell optimization expertise for webpages and referred to as “Stamp,” in keeping with a brand new Wall Road Journal report.

This system is alleged to be introduced as quickly as subsequent week, and will embrace a variety of publishing companions together with Vox, CNN, The Washington Submit and extra. The “Stamp” title is alleged to be a portmanteau of AMP, and “St” from “Stories,” the report claims, which is a time period generally used now for one-to-many quick kind expiring visible content material amongst social service suppliers, together with Snapchat, Fb and Instagram.

The WSJ describes the product as providing slideshows composed of “swipeable slides” incorporating textual content in addition to pictures and movies, which is principally what you get out of Snap’s personal Uncover tales in Snapchat. Stamp tales could be accessible broadly on the cell internet, and surfaced immediately in Google search outcomes, which might assist significantly by way of growing their attraction vs. platform-specific merchandise like Uncover that require a consumer to already be inside a selected app.

It feels like we’re more likely to hear extra about this sooner moderately than later by way of official particulars.

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Désiré LeSage

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