The battle between accommodations and Airbnb escalates in NYC
The warfare between Airbnb and the lodge business rages on, and it’s reaching new lows right here in New York.
A marketing campaign, backed by the Lodge Affiliation of New York Metropolis Inc. and the union that represents lodge employees, launched a 10-day, 30-second advert that hyperlinks Airbnb’s short-term leases to public safety threats.
The advert units the stage for fear-mongering, stating that NYC stays the primary goal of terror on this planet, citing the NYPD police commissioner, and reminding viewers that there are 40,000 Airbnb listings in NYC.
The advert even goes as far as to say that Manchester bomber Salman Abedi was staying in a short-term rental residence when he staged and executed the assault, being despatched large packages.
Airbnb has mentioned that Abedi’s unit was not an Airbnb itemizing, and has rightly known as the advert “an outrageous scare tactic.”
“The fact is Airbnb had nothing to do with the tragic events in Manchester and we are one of the only hospitality companies that runs background checks on all U.S. residents, both hosts and guests,” Airbnb Press Secretary Peter Schottenfels advised the NY Each day Information. “Hotel CEOs have a responsibility to tell us why they don’t do the same and why they continue to fund this sort of despicable, cynical advertising.”
However the firm is now working its personal advert, known as “Scare Tactics” to counter the “Who’s in Your Building?” advert.
Schottenfels advised the NY Each day Information that the corporate will spend $500Ok working the advert on cable and on-line, including the next:
Whereas accommodations launch determined, xenophobic smear assaults in an try to guard their skill to cost gouge, Airbnb hosts signify what’s finest about New York — hardworking households who open their properties to vacationers and are capable of make a bit of additional cash to remain within the neighborhoods they love.
You possibly can test it out beneath:
These advertisements are only one small battle in a a lot bigger warfare. In 2016, Airbnb was the goal of a federal investigation by the FTC, and New York Governor Andrew Cuomo signed a invoice imposing steep fines on New York’s Airbnb hosts that break housing guidelines.
The battle continues to escalate, so anticipate to see extra advertisements like these from either side.
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