Wattpad strikes into video with private storytelling app, Raccoon


Wattpad, the social publishing platform behind apps for sharing authentic tales and chat fiction, is immediately venturing into video with the launch of a brand new app known as Raccoon. In contrast to its predecessors, Raccoon will concentrate on non-fiction video-based storytelling, with the purpose of connecting individuals who need to create and watch tales that both entertain or encourage.

Whereas Raccoon nonetheless suits inside Wattpad’s broader mission of constructing modern-day storytelling merchandise for internet and cell, the app seems like a extra social expertise. As a substitute of studying tales from authors whose actual identities are sometimes hidden behind handles, watching a Raccoon video is extra like tuning right into a YouTube vlog. The storyteller is true there on the display screen, sharing one thing private with you.

At launch, you’ll be able to favourite tales by tapping a coronary heart, or submit them outdoors the app by clicking the share button, however Raccoon (maybe well) doesn’t supply a commenting function right now.

If you wish to take part in the neighborhood by posting your individual video, you’ll be able to click on the plus signal on the backside of the app to start out recording. For individuals who aren’t certain what to speak about, there’s additionally an “I need inspiration” button that gives a narrative immediate.

Every week, there are new story challenges within the type of prompts. For instance, this week, Raccoon is prompting customers to share their journey tales. If the weekly problem isn’t of curiosity, you’ll be able to swipe left for extra concepts, like “what’s unique about your family?,” “share a memorable childhood experience,” “share your biggest Tinder-fail,” “share a funny story that happened at work,” and so on.

These tales are tagged, so yow will discover extra of the identical whereas searching the app.

Whereas recording, you’ll be able to see when your video hits the 60-second mark – a refined reminder that Raccoon needs movies which are solely a minute or two lengthy.

The app was developed out of Wattpad’s inner incubator, Wattpad Labs, which can be the place its newer chat fiction app Faucet bought off the bottom. In the present day, that app is the #7 app within the Books class on the App Retailer, simply a few spots behind Wattpad itself. It has since grown to incorporate over 300,000 tales. In the meantime, Wattpad’s month-to-month viewers is now 60 million.

Nonetheless, each Wattpad apps on the App Retailer are trailing two different prime chat fiction apps, Hooked and Yarn.

“Wattpad’s vision is to entertain and connect the world through stories, and as part of this we are constantly looking for innovative ways to evolve the storytelling process,” explains firm co-founder Ivan Yuen about Wattpad’s transfer into video. “We know that video will play an important role in the future of storytelling and wanted to create a place where storytellers can authentically connect with audiences around shared experiences,” he provides.

The brand new app is designed to attraction to these aged 18 to 35. This age group, Yuen says, is already accustomed to the Snapchat’s and Musical.ly’s brief, vertical video format, however are craving “more substance and meaningful connections with people,” he believes.

Raccoon has been in testing in Canada forward of immediately’s launch. The app is now accessible within the U.S. on each iOS and Android.


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Désiré LeSage


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