Expedia leads $26 million spherical in hospitality startup ALICE


Earlier than Uber poached Dara Khosrowshahi to function its CEO, he facilitated a $26 million collection B spherical in lodge startup ALICE as CEO of Expedia. The thought with ALICE is to carry know-how to the outdated lodge trade by providing up a system to run lodges on a single platform.

This spherical brings ALICE’s complete funding to $39 million and makes Expedia the startup’s majority shareholder. Final January, the startup raised a $9.5 million Collection A spherical, additionally led by Expedia.

ALICE, which has clients like Triumph Inns, Sixty Inns and Nylo Inns, provides providers like check-in, requests for facilities and room service, communication with the concierge and extra. Within the final six months, ALICE says it’s grown its lodge buyer base practically 200 p.c.

Though ALICE is by far essentially the most well-funded startup on this house, it’s going through rising competitors from different younger tech firms. In August, startup Aavgo launched its service to allow communication between lodge friends and lodge workers. Aavgo has solely $1 million in funding. With this funding, ALICE says it is going to be capable of make some key hires throughout its improvement, product gross sales and buyer success groups.

Expedia didn’t make Khosrowshahi out there for remark, however Expedia President of Lodging Associate Companies Cyril Ranque was capable of chime in.

“It is time for the internet to expand beyond revolutionizing how our hotel partners market and distribute their products into how they work and treat their guests,” Ranque stated in a press release. “ALICE is developing smart mobile and cloud technology to fundamentally improve the hotelier and guest experience at scale. That’s a revolution worth investing in.”

Expedia has additionally invested in on-line journey portal Traveloka, on-demand automotive service startup Wingz, Brazil-based flights and lodge platform Decolar and Room 77, which was acquired by Lola Journey Firm in 2016.

Right here’s a fast have a look at ALICE.

Featured Picture: Andrew Harrer/Bloomberg through Getty Photos


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Désiré LeSage


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