Pium’s good diffuser desires to design a brand new consumer expertise on your nostril


When Google Dwelling was unveiled, many individuals instantly famous the good speaker’s putting resemblance to a house perfume diffuser. Now there’s a sensible residence perfume diffuser that appears like a sensible speaker. Pium, a self-described “next-generation smart diffuser,” is at the moment collaborating in Samsung Digital’s Inventive Sq. incubator program. Guests to IFA 2017 can demo it at Samsung’s sales space. Pium additionally not too long ago ran a profitable Kickstarter marketing campaign.

Whereas different diffusers that may be managed with a cell app exist already, Pium’s creators say they see their product as a gateway to a brand new consumer interface expertise. In reality, the startup is already exploring methods to make use of its expertise in digital actuality platforms, too.

Pium is available in two types (the Brooklyn, which appears to be like very very like a sensible speaker, and the extra diffuser-ish Chelsea) and will be voice-operated with precise good audio system like Google Dwelling and Amazon Echo. It is usually appropriate with Philips Hue good lightbulbs and Sonos audio system.

Pium’s Chelsea diffuser

The corporate was based by Ryan Kihm, Jay Hwang and Wes Yoon. Earlier than launching Pium, Kihm and Hwang labored on the invention workforce of a Seoul-based accelerator, serving to early-stage startups develop their IP portfolios. Whereas doing analysis, the 2 decided that olfaction, or the sense of odor, is about to develop into the topic of “the next big UX technology,” Kihm informed TechCrunch in an e-mail.

“The U.S. home fragrance market is about $6 billion, but still customers just rely on their personal preferences and advertisements to pick a product. Many options are on the market, but people still don’t know how to choose one,” he mentioned.

Scented candles usually comprise doubtlessly dangerous components like benzene, however important oils will also be complicated to make use of. Pium’s software program analyzes knowledge to know what associations individuals connect to totally different aromas and make customized suggestions. Its diffuser makes use of pods pre-filled with important oil blends. Kihm says this not solely give Pium a supply of steady income after promoting the diffuser, however can also be extra handy for its clients as a result of they don’t have to combine oils themselves or clear their Piums.

Simply as importantly, pods additionally let Pium have extra management over consumer expertise. Pium’s system selects totally different scents to launch primarily based on the time of day (for instance, it will possibly diffuse lavender-based scents at night time earlier than switching to one thing extra invigorating within the morning) and detects its customers’ places so it will possibly activate robotically earlier than they arrive residence.

Sooner or later, Pium additionally plans to supply a subscription service that robotically ships new blends to clients when their pods begin operating low. The diffusers are at the moment obtainable for pre-order and are being examined at Bodyfriend HQ, a restaurant and lounge in Seoul.


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Désiré LeSage


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