Stationhead permits anybody to turn into a streaming radio DJ, with dwell listener calls
Streaming providers like Spotify have turned playlists into one of many most important methods to find new music, however I’d argue that they’re lacking a few of the persona of conventional radio — the sort of radio the place I knew not simply the names of my favourite DJs, but additionally what sort of music they favored and random particulars about their life.
That’s the expertise that Stationhead, a startup based by musician Ryan Star and his childhood good friend Jace Kay, is making an attempt to deliver to the streaming music world. The smartphone app permits anybody to show their playlists into a private radio station.
Whereas your station will proceed taking part in robotically while you’re not round, Star advised me that the dwell expertise is vital. You’re not simply sharing a playlist however internet hosting a broadcast the place you introduce the songs and speak about anything that’s in your thoughts. Listeners can “bite” songs so as to add them to their very own stations, and you’ll even name these listeners as much as have dwell, on-air conversations.
“Music is the social glue that gets them to talk,” Star stated.
One other essential factor of Stationhead’s method is the very fact the startup doesn’t need to make its personal offers with the music labels. As a substitute, it integrates with present streaming providers — it launched with Spotify and lately added Apple Music.
Sure, meaning you’ll want a subscription to a type of providers with a purpose to hear, but it surely doesn’t need to be the identical one because the DJ — if I’m broadcasting from my Spotify account and also you’re listening on Apple Music, Stationhead works behind the scenes in order that we’re each listening to the identical music and not using a hitch.
“Because we’re agnostic, we go cross platform, there’s no barrier to be transmitting out to everybody now,” Star stated.
He acknowledged that there are uncommon instances the place a music is obtainable on one service however not the opposite. When that occurs, Stationhead will simply present you a “Sad Bowie” error message till you get to the following music.
For particular person DJs, this might be a enjoyable technique to share the music you’re keen on, work together with pals and strangers — and ultimately, perhaps even make some cash.
And for musicians, this might current an alternate technique to get their music heard. Whereas the previous “payola” system is illegitimate, Star argued that artists nonetheless must spend a rare quantity of money and time with a purpose to persuade broadcasters to play their songs. Actually, Star stated that one of many causes he created Stationhead was due to the large prices he was going through as an unbiased musician making an attempt to get his music performed.
Stationhead is at present accessible on iOS. You possibly can obtain the app right here and use the code TECHCRUNCH to enroll. Star stated he plans so as to add extra social options and launch extra broadly early subsequent yr.
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