Reddit launches new cellular apps with help for real-time feedback, chat, mod instruments and extra


Reddit right this moment is giving its cellular apps a serious improve – the primary since their launch final yr, when the corporate determined to take again management over the official Reddit expertise on cellular – an expertise that had lengthy been accessible primarily via third-party shoppers. Right this moment’s up to date apps introduce a variety of new options targeted on media consumption – together with the way it handles photographs, movies and GIFs – plus the addition of issues like dwell remark feeds, in-app chat, instruments for moderators and extra.

A few of the options appear impressed by work from different third-party shoppers.

For instance, the brand new Theater Mode possibility on iOS lets customers browse media in what Reddit calls a “video-first” format. This permits customers to open media, like unique video, in a full-screen expertise. They’ll additionally select to view the content material in panorama mode and swipe backwards and forwards between media.

Whereas that is an apparent subsequent step for Reddit on cellular, it’s price noting full-screen media mode is likely one of the options that made the brand new third-party Reddit app, Apollo, so well-received earlier this yr. (Apollo’s media mode doesn’t allow you to scroll to the subsequent picture, nonetheless.)

Equally, the flexibility to open hyperlinks in Safari (through Safari View Controller) on iOS as a substitute of utilizing Reddit’s native in-app browser is one other characteristic yow will discover in Apollo. This has additionally been amongst certainly one of customers’ prime requests, Reddit says.

Different options, nonetheless, push the Reddit shoppers into new territory whereas leveraging their place because the official cellular apps.

For instance, Reddit’s iOS app will now help dwell feedback, turning Reddit right into a extra real-time expertise, and making it really feel just like Twitter.

Staff have examined this characteristic for a while forward of right this moment’s arrival, however now it’s turning into publicly accessible. The characteristic is smart for quite a lot of posts, whether or not that’s real-time remark threads on NFL gameday posts, or updates about pure disasters and support as on the Hurricane Harvey megathread.

iOS can also be the primary official Reddit app to get chat.

This characteristic has additionally been in beta testing forward of right this moment with 1000’s of Reddit customers throughout the positioning. Now, as chat turns into accessible on cellular, customers can select to choose within the beta (however just for 1 to 1 chats in the interim.)

A number of different new options are designed to make Reddit’s apps extra purposeful, whereas others are about constructing neighborhood.

Customers and moderators can now add “post flair” on each iOS and Android – a software to differentiate several types of content material. A brand new remark pace learn button on Android lets customers leap between the top-level feedback in a dialogue. One other change ensures that the unique poster (OP)’s username is all the time seen, even from the Dwelling feed.

In the meantime, each iOS and Android customers will take pleasure in a cake icon by their identify on their “Cake Day” – a Reddit custom that celebrates a consumer’s anniversary of after they first joined the positioning. Customers’ trophy case – which shows accomplishments like finest remark, beta take a look at participation, size of time on Reddit and extra – may also now be displayed on cellular.

One other group of options launching right this moment are designed for Reddit’s moderators.

This contains the flexibility to change on “Mod mode” to approve, take away, and flag content material from iOS and Android – and even bulk approve, take away, or flag gadgets, for these accountable for bigger communities. Moderators may also entry the beta and present Modmail experiences, and may replace the record of moderators and accredited submitters from their cellphone, throughout each iOS and Android.

Reddit says it has simplified different moderator duties, too, like banning, muting and reporting.

The corporate’s determination to focus extra closely on cellular with the launch of its personal native apps -which additionally exchange the app it acquired, Alien Blue – took place due to the growing inflow of cellular customers and mobile-first customers.

On the time of the launch, Reddit mentioned that half its consumer base browsed the positioning on cellular, together with each through cellular net and third-party purposes. It knew that it wanted to raised serve these customers by staking its personal declare on cellular the place it may extra rigorously craft the consumer expertise it needed to ship.

Right this moment, Reddit says it has over 330 million month-to-month lively customers, who submit greater than 9 million instances per 30 days, and ~370,000 instances per day. It additionally notes that youthful customers desire cellular, with 58 % of these 18 via 34 preferring cellular net and cellular apps solely. Pageview development throughout Reddit has doubled since early 2016, and cellular engagement is increased than on desktop, the corporate additionally notes.

As well as, Reddit generates income via promoting, together with on cellular. To take action successfully, it must have extra management over the native app expertise as a way to supply options for advertisers resembling the just lately launched help for cellular app attribution via integrations with companions like Tune, Modify and Kochava for app set up advertisements, or simply to easily higher cater to advertisers who need to goal cellular specifically.

The brand new Reddit apps are going dwell right this moment on the iOS App Retailer and Google Play.


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Désiré LeSage


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