Pixel artwork coloring e book apps are the most recent App Retailer craze


Has your child bugged you to allow them to obtain Sandbox Coloring? You’re most likely not alone. The most recent pattern blowing up on the App Retailer is a brand new twist on the coloring e book apps which were standard for a few years. Now, as a substitute of getting customers choose and select their colours as earlier than, this new group of coloring e book apps – 4 of which not too long ago snagged spots within the App Retailer’s High 10 – are color-by-number books that includes retro-looking, pixel artwork designs.

Additionally not like the earlier lineup of coloring e book apps, which had been usually marketed as “coloring books for adults,” the pixel artwork books seem like an App Retailer pattern pushed by children.

For starters, they’re coloring books – and whereas grown-ups have gotten in on that motion in recent times, it’s a kind of app that additionally largely appeals to youngsters.

The pixel artwork coloring apps come up on the prime of the App Retailer search outcomes, when somebody appears for key phrases like “coloring” or “coloring book” – search phrases children are prone to enter.

Extra importantly, a sign the pattern could also be pushed by a youthful viewers is that the brand new downloads seem like coming from word-of-mouth, in lots of instances. That is talked about repeatedly within the App Retailer evaluations, the place customers say their buddy instructed them in regards to the app.

You will get a way of the age of the person base by studying the App Retailer evaluations, as effectively.

Clearly, quite a few children have shared their opinions on the matter of pixel artwork coloring, as on this sampling of evaluations:

“My name is boobs I love boobs”


“Hello this is my favorite game I hope you make other games like this you guys are the best game makers” 


“Have u ever had a McChicken”


“I love this game so much! I play it in school, at my house, in the car. What I thought you could add is where you can take a pucture and slide a bar from hard witch would have lots of number/blocks and easy witch less numbers/block. I love the new search bar. Plz add my idea”


This app is so good it’s best to get it fee it a 5555555 that’s what I did❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️❤️it”

Simply going out on a limb right here, however these customers are most likely youngsters.

And the youngsters can obtain.

In December, 4 apps hit the highest 10 on the App Retailer, together with Sandbox Coloring, Pixel Artwork – Colour by Quantity, UNICORN – Quantity Coloring Ebook, and Colour by Quantity: Coloring Ebook.

In keeping with information from Sensor Tower, the highest 4 pixel artwork coloring apps have a mixed 12 million downloads – half of that are from the U.S. alone – because the starting of November. Roughly half of these downloads occurred this month.

Whereas Sandbox Coloring might have began the pattern, the app referred to as Unicorn is within the lead for the month of December, narrowly beating Sandbox for essentially the most downloads.

Additionally notable is that apps generate income by way of subscriptions, not one-time purchases as different “kid” apps have executed previously, when providing entry to premium content material for paying customers. As a substitute, these apps supply choices like weekly, month-to-month, and annual subscriptions. These promise options just like the common launch of recent photos, advert removing, or the flexibility to unlock limitless photos, amongst different issues.

We reached out to the app makers to verify Sensor Tower numbers, however none responded. One of many revealed assist emails didn’t even work.

Yep, that’s proper – you’re not coping with recreation makers like EA or Supercell right here; however moderately indie builders for essentially the most half.

The unique trendsetter, Sandbox Coloring, comes from Russian developer Alexey Grigorkin, for instance. His app’s assist web site is the barest of net pages.

Sensor Tower estimates that Grigorkin has revamped $500,000 this month alone from Sandbox’s in-app purchases.

Unicorn, from U.Okay. developer AppsYouLove, is within the lead by downloads at current, however not rating. It made greater than Sandbox in December – as a lot as $630,000, estimates Sensor Tower.

It doesn’t seem these builders are bothering with conventional social media advertising and marketing, due to their potential to experience the pattern to get surfaced in App Retailer search, and from children telling different children. AppsYouLove’s Fb Web page, for instance, has three Likes. That’s not a typo. Simply three. I suppose the youngsters aren’t on Fb.

Belarus-based Easybrain, which makes Pixel Artwork – Colour by Quantity, hasn’t even bothered including the app to its web site or giving it a Fb Web page for it, the way in which it did with its prior success, Sudoku.

Solely Colour by Quantity appears to return from a bigger firm: TFG.co, a recreation developer in Latin America, with over 100 staff. (It’s additionally the maker of the favored coloring e book for adults, Colorfy.) However Colour by Quantity hasn’t made it to TFG.co’s web site but, both. It simply has its personal fundamental touchdown web page.

After all, App Retailer traits like these don’t at all times final. And in reality, the highest 4 slipped a bit as of in the present day, with solely Sandbox retaining its prime 10 rating. Colour by Quantity dropped to #12 and Unicorn is #17. Pixel Artwork, which was the #27 High App yesterday, has moved over to the High Video games chart in the present day, the place it’s #eight.

However these apps might once more see a spike in a couple of days’ time – if children unwrap new tablets and iPods at Christmas, that’s.




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Désiré LeSage


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