Fb’s ‘comment a memory’ meme ought to exchange ‘HBD!’


I discover it actually unhappy the best way Fb has led us to scale back wishing associates a cheerful birthday to a meaningless, generic chore. It’s not Fb’s fault. It provides us an open-ended remark field. However our laziness and sense of social obligation unfurl as a pile of “Happy Birthday!” and even “HBD!” wall posts.

I’ve been bashing this emergent conduct since 2011. It’s one of many causes folks really feel like Fb is destroying the which means of friendship. Some go as far as to alter the date of their birthday or shut their wall to keep away from the contentless notifications. Some may say posting “HBD” or one other easy nicety is healthier than nothing, nevertheless it’s really easy to be extra heartfelt.

That’s why I feel the newest Fb standing replace meme going round needs to be repurposed for birthdays. Dozens of associates lately posted “In case you’re studying this, even when we barely speak, remark a reminiscence of us. After, make this your standing since you’d be stunned the recollections folks maintain of you.”

It’s cute, little doubt, typically inviting a flurry of touching tales, torrid tales and foolish pictures. But it surely additionally feels a bit “extra” (no offense). I’m certain loads of folks have declined to repost the decision to motion for concern of showing needy or like they’re pandering for engagement.

In any case, Fb lately advised enterprise Pages admins they’d be downranked within the Information Feed for posting this type of “engagement bait” as a result of the feedback trick the algorithm into pondering a publish is extra vital than it’s.

So slightly than making folks coerce us into sharing our recollections collectively, let’s give them freely. Subsequent time you go to publish on somebody’s wall for his or her birthday, take that additional second to recall a second you shared collectively or one thing particular you’re keen on about them. Social media doesn’t must stunt our humanity.


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Désiré LeSage


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