Kano’s newest gadget: a build-it-yourself digicam for customized photograph filters and GIFs


After elevating $28 million final November so as to add extra firepower to its progress, Kano is unveiling the most recent addition to its vary of build-it-yourself devices that you just use to be taught to code: a digicam.

London-based Kano is utilizing this week’s CES in Las Vegas to point out off a full prototype of the brand new Digicam Package — designed to work with Kano’s current suite of devices, which embrace a pc equipment, a movement sensor and the Pixel animated lightbox.

The digicam is launching at an unspecified date later this yr, so there’s no official value connected to it but (though a Kickstarter web page giving a sneak peek of it final yr mentioned it will value $129.99). You’ll be able to register your curiosity for ordering one right here.

As with its earlier — which has been utilized by round 200,000 folks globally, who’ve coded and posted to Kano’s group over greater than 380,000 apps, artworks, songs and video games that they’ve created utilizing that — the thought behind the Kano’s digicam is two-fold.

First, the corporate goals to make tech and using it extra accessible by demystifying the way it works by giving folks the elements and directions to assemble the digicam themselves. Second, it then carries on the step-by-step nature by step by step introducing totally different features and exhibiting customers how one can use them to construct software program for his or her newly assembled .

Whereas the lightbox, for instance, allow you to create light-based art work and video games, the digicam provides customers the flexibility to “code” it to make totally different photograph filters, GIFs, and to switch the settings for a way the picture is captured within the first place.

Including a digicam into the combo is a vital step for Kano.

With the rise of smartphones and cellphones on the whole — and their transfer into turning into a near-ubiquitous computing and communications machine for youthful folks — the digicam has turn out to be one of the crucial vital and used options of those units. As of late, having a tool for capturing and manipulating pictures would really feel like one thing essential is lacking, not only for customers however for Kano itself as a part of its mission.

“What we are doing here has not really been attempted for several decades,” CEO and co-founder Alex Klein informed me final yr. “We are building a computing company end to end.” 

What this additionally means is that having one as a part of the Kano suite provides the entire platform a brand new profile with a brand new group of customers. There’ll at all times be those that are joyful tinkering with any gadget and studying the way it works, however doubtlessly, those that could also be much less inquisitive about constructing video games, could be extra inquisitive about determining how a digital digicam works and customising it.

“Our goal is to open up technology, so that anyone can understand and shape it,” mentioned Klein in an announcement in the present day. “We are thrilled to bring simple, playful, creative computing to CES for the first time.”

A part of that mission has been additionally to make use of totally different channels to attraction to a wider viewers. That’s included revealing new units and makes use of in YouTube movies, and sneak-peaks on crowdfunding platforms like Kickstarter. The web page the place Kano had first unveiled the digicam amongst different new devices final yr has already picked up greater than $643,000 in backing.

Kano additionally, after all, additionally makes use of extra conventional routes to promote merchandise. Its units are offered in Finest Buys and Targets in North America, chosen Walmart shops, Amazon, Barnes & Noble, Finest Purchase, Indigo, Microsoft, The Supply and Toys “R” Us — some four,500 retailers in all.


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Désiré LeSage


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