David Marcus defends Fb’s Messenger Children platform
David Marcus, Fb’s vp of Messaging Merchandise, responded to the backlash towards Messenger Children when he spoke on the Upfront Summit in Los Angeles on Thursday.
“Families will be better off because it exists,” stated Marcus. “I firmly believe that it is a good product.”
Messenger Children launched in December, concentrating on youngsters aged 6 to 12. The app has confronted widespread criticism for encouraging younger individuals to hitch social media at a younger age, which some declare is a violation of COPPA rules. However Marcus insisted that Fb’s youngsters’s product doesn’t qualify as social media in the way in which that Snapchat does.
The thought is to make it simpler for households to include youthful siblings into group chats, Marcus defined.
“My daughter uses it on a daily basis now,” stated Marcus. “It has enabled me to be more in touch with her.”
He moreover claimed that a part of the skepticism is as a result of it’s getting tougher for Fb to launch merchandise with “global enthusiasm,” however that the workforce isn’t going to let that dictate its technique.
Marcus additionally talked about how he desires Messenger’s essential app to keep away from turning into like electronic mail. “The last thing I want is to be the guy who recreated email.” He stated that whereas clients can work together with manufacturers over Messenger, the shoppers are those initiating the communication on his platform.
He was additional optimistic that individuals would more and more use Messenger for peer-to-peer transactions, as a substitute for Venmo or Sq. Money. “Payments is really at home in a conversational environment,” stated Marcus.
In the case of Fb’s essential app, Marcus talked about banning cryptocurrency adverts as a result of too a lot of them are scams. Marcus, nevertheless, sits on the board of bitcoin platform Coinbase.