Snapchat responds to the Change.org petition complaining concerning the app’s redesign
Snapchat has posted an official response to customers who signed a petition on Change.org asking the corporate to reverse its controversial replace, which individuals say makes the app harder to make use of. Within the response, Snapchat guarantees to make a couple of extra modifications to the Buddies and Uncover part in an effort to handle person complaints.
These modifications had been introduced yesterday, together with GIF stickers from Giphy.
The backlash towards Snapchat has been rising within the months because the firm rolled out a main revamp, which aimed to make the social app extra accessible to a mainstream viewers. Snapchat customers have left the app unhealthy opinions, complained on social media, turned to rival Instagram, and so they signed a Change.org petition entitled, “Remove the new Snapchat update.”
Customers are upset over quite a few issues within the new design, together with the blending of Tales in a single “Friends” web page, elevated difficulties with discovering buddies and rewatching Tales, and a revamped Uncover part which mixes content material from skilled creators, huge information shops, video makers, and social media stars.
Tweets complaining concerning the replace have gone viral.
Celebrities, like Chrissy Teigen, and YouTuber Marques Brownlee (MKBHD), have additionally weighed in.
The Change.org petition didn’t delve into the specifics relating to the modifications Snapchat customers hate, however says the replace is “annoying,” and has made “many features more difficult.” It asks Snap, Inc. to “change the app back to the basics.”
So far, Snapchat has been vigorously standing behind the replace, with Snap CEO Evan Spiegel saying earlier this month that, principally, folks simply want time to get used to it.
“It’ll take time for people to adjust, but for me using it for a couple months I feel way more attached to the service,” mentioned Spiegel.
The person backlash is paying homage to the one Fb had confronted years in the past, when customers rebelled over the addition of Information Feed which radically modified the Fb expertise. Information Feed was in the end a hit; whether or not Snapchat can pull by remains to be unknown.
Snap’s earnings, nonetheless, pointed to the redesign’s potential to positively influence the corporate’s numbers. Writer Tales on Uncover grew 40 % in comparison with the outdated design, and customers older than 35 had been partaking with the app extra, the corporate mentioned, when posting its first earnings beat.
However many customers, proper now, usually are not glad. As of February 13, 2018, the Change.org petition had grown to over 800,000 signatures. Immediately, it stands at 1,223,722, as of the time of writing.
Final night time, Snapchat posted an official response to the petition, reiterating its stance but in addition promising a couple of tweaks which will assist to deal with customers’ considerations.
Particularly, the corporate mentioned that “beginning soon on iOS and with Android in the coming weeks” it is going to introduce tabs within the Buddies part and in Uncover, which it says will make it simpler for customers to search out the Tales they need. This replace will let customers kind issues like Tales, Group Chats, and Subscriptions. (You’ll be able to learn extra about this right here.)
Whether or not these tabs will placate customers who simply need the outdated Snapchat again stays to be seen.
Snapchat’s full response is under:
FEB 20, 2018 — To Nic and all the Snapchatters who signed this petition,
We hear you, and recognize that you simply took the time to tell us how you are feeling. We utterly perceive the brand new Snapchat has felt uncomfortable for a lot of.
By placing the whole lot from your pals in a single place, our objective was to make it simpler to attach with the folks you care about most. The brand new Buddies web page will adapt to you and get smarter over time, reflecting who you’re more than likely to be Snapping with at that second. This identical personalization can also be true of the brand new Uncover, which is able to adapt to you the extra that you simply use it.
Starting quickly on iOS, and with Android within the coming weeks, we’re introducing tabs in Buddies and Uncover, which is able to make it simpler to search out the Tales that you really want, while you need them. When you obtain the replace, you’ll be capable of kind issues like Tales, Group Chats, and Subscriptions, permitting you to additional customise your individual expertise on the app.
This new basis is only the start, and we are going to at all times hear intently to search out new methods to make the service higher for everybody. We’re grateful to your enthusiasm and creativity. We’re very excited for what’s forward.