BuzzFeed’s Matthew Henick takes content material position at Fb


Matthew Henick, previously the pinnacle of BuzzFeed Studios, is becoming a member of Fb’s media partnerships staff, the place he’ll function head of content material planning and technique.

In a submit on Fb, Henick argued that the social community is “a storytelling platform at its core,” and it feels like he needs to assist Fb benefit from these storytelling alternatives:

Good tales draw the viewers in, however nice tales deepen the viewers’s connection to one another. The way forward for storytelling is social. As media learns to wield the benefits of the digital world, a totally new video expertise is rising on cell, with a possible for social and interactivity that we’re solely starting to faucet. It resists silos like “first” and “second screens.” I feel everybody on this planet ought to be capable to contact this expertise — whether or not they wish to eat it, create for it and even monetize it — in a singular, unified means. Fb is in an incredible place to supply that. It’s a transparent extension of the corporate’s mission to carry the world nearer collectively.

Even at BuzzFeed, it feels like Henick’s position was to attach digital media with extra conventional types of storytelling — he led a staff targeted on turning BuzzFeed content material into TV sequence and feature-length movies. BuzzFeed introduced earlier this yr that it was restructuring its leisure group.

Fb, in the meantime, launched a brand new Watch part final yr the place customers can take a look at authentic exhibits.


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Désiré LeSage


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