Billie, which needs to eradicate the “pink tax,” closes a $6M seed spherical for its razor subscription service – TechCrunch


Billie, a New York-based startup that desires to combat the “pink tax” on items marketed to ladies, introduced in the present day that it has closed a $6 million seed spherical. The funding was led by Silverton Companions, with participation from returning buyers together with Feminine Founders Fund and Lakehouse Ventures, and might be used to develop Billie’s staff and improve stock.

Launched in November by co-founders Georgina Gooley and Jason Bravman, Billie at the moment provides subscriptions for razors and different physique merchandise like shaving cream, physique wash and lotion. The 2 instructed TechCrunch in an e mail that Billie was created as a result of “shaving companies have traditionally been created for men and women have largely been an afterthought in this category.”

Whereas many companies and merchandise aimed toward ladies, together with clothes, haircuts and important toiletries, are sometimes dearer than related (and even near-identical) items marketed to males, razors and dry cleansing are “the two worst offenders,” mentioned Gooley and Bravman. The worth distinction between razors is particularly egregious as a result of most use blades made by the identical kinds of machines.

However many ladies already get monetary savings by shopping for “men’s” razors or utilizing the Greenback Shave Membership, the favored low-priced razor subscription service acquired by Unilever in 2016 for a reported $1 billion, so what does Billie provide them?

The startup’s founders say its razors, which have been designed particularly for the corporate, shave bigger areas extra comfortably then razors designed only for facial hair, however nonetheless price about the identical as males’s razor subscriptions. Billie’s blade cartridges have rounded edges to slot in areas like armpits and are encased in shaving cleaning soap since shaving cream rinses off too shortly within the bathe. There may be additionally more room between every cartridge’s 5 blades to maintain hair and lather from gunking it up. Along with the Greenback Shave Membership, Billie is up towards Oui Shave, one other ladies’s shaving product startup. Billie’s founders say one in all its principal differentiators might be providing a lot decrease costs than its rivals.

In a ready assertion, Silverton Companions basic associate Mike Dodd, who’s becoming a member of Billie’s board, mentioned the startup is “standing in front of a huge untapped market driven by two outstanding founders who have created a brand that speaks perfectly to this opportunity.”


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Désiré LeSage


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