Stensul raises $7M to make e-mail creation simpler for entrepreneurs – TechCrunch

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E mail advertising startup Stensul is asserting that it has raised $7 million.

Stensul spun out of founder and CEO Noah Dinkin’s earlier firm FanBridge. Dinkin defined by way of e-mail that the startup isn’t competing with the large e-mail service suppliers — in truth, it integrates with ESPs together with Salesforce Advertising Cloud, Oracle Advertising Cloud, Adobe Advertising Cloud and Marketo.

Dinkin stated that whereas ESPs embrace e-mail creation instruments, most firms ignore them. As a substitute, the marketer has to work with specialists like designers, builders and companies: “That process often takes weeks, everyone hates it, and it is SUPER expensive.”

Stensul, in the meantime, is targeted completely on the e-mail creation course of. Entrepreneurs at giant enterprises can construct the e-mail themselves, with out having to depend on anybody else, in lower than 20 minutes.

“They don’t need to know how to code, they don’t need to know how to use Photoshop or have memorized the 100 page pdf of brand guidelines,” Dinkin stated. “The platform controls for brand governance and rules, and also guarantees that the output will be technically perfect.”

Stensul

Javelin Enterprise Companions led the Sequence A, with participation from Arthur Ventures, First Spherical Capital, Uncork Capital, Lowercase Capital and former ExactTarget President Scott McCorkle.

“Stensul has zeroed in on a massive problem space hiding in plain sight,” stated Javelin’s Alex Gurevich within the funding announcement. “Email Marketing is used by every large company in the world, and the amount of time and money spent on email creation is far more than most people realize. The quality of top-tier customers that stensul has been able to bring on made it clear to us that they have a solution that really delivers value on day 1.”

Corporations which have used Stensul embrace YouTube, Grubhub, BMW, Lyft and Field. Dinkin stated he’ll proceed to spend money on product, however the huge objective with the brand new funding is to develop gross sales and advertising.

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Désiré LeSage

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