City Airship raises one other $25M – TechCrunch

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City Airship has raised $25 million in Sequence F funding.

The corporate began out as a platform supporting push notifications, however has since expanded to incorporate different advertising channels like e mail, SMS, cellular wallets and voice assistants. The purpose is to be the platform managing messaging and unifying buyer knowledge throughout all these channels.

Altogether, City Airship stated it’s now delivered greater than two trillion messages, doubling the quantity from a yr in the past.

Latest product additions embody voice notifications on Amazon Alexa (which continues to be in beta testing) and automatic in-app messaging. The corporate has signed up new enterprise clients like AMC, Journal Luiza and Royal Car Membership.

This funding was led by Foundry Group (which beforehand led the corporate’s Sequence B), with participation from True Ventures, August Capital, Intel Capital, Verizon Ventures, QuestMark Companions and Franklin Park Associates.

Brett Caine, who joined as CEO in 2014, stated City Airship is at present breaking even, and he described this as “the primary time within the eight 9 years of the corporate the place we’re elevating cash once we didn’t want it.”

So then why elevate once more? Caine stated he sees “a lot of opportunity to grow and continue to expand globally and certainly look at the broad set of channels emerging in the market.”

“Instead of saying, ‘Oh gosh, we’ve gotta go out and raise money,’ and it was, ‘Let’s raise money to go faster,’” he added.

Along with the expansion of latest advertising channels, Caine stated rising dialogue and regulation round on-line privateness function “wind shifts” within the firm’s favor — as a result of City Airship is concentrated on serving to entrepreneurs use their very own knowledge to speak immediately with clients who’ve opted in to listening to from them.

“We’ve been opt-in, first-party from day one,” Caine stated. “All of digital channels that we want to power, they only use first-party data. We don’t do anything with third-party, we don’t do any advertising.”

City Airship has now raised greater than $100 million in complete funding, in accordance with Crunchbase.

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Désiré LeSage

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