Twitter companions with Stay Nation to reside stream video of live shows
Twitter may need killed off its Music app however now it’s working with the world’s prime live performance promoter. Immediately on the NewFronts convention in New York, Twitter introduced it’s partnering with Stay Nation to solely reside stream video of live shows. Artists together with Practice, Portugal The Man, August Alsina and Marian Hill are slated to have exhibits streamed on Twitter. The primary will probably be Zac Brown Band’s efficiency, which can air on Saturday Might 13th.
As for why the deal is sensible, Twitter tells me “7 out of 10 of the most followed Twitter users are musicians, and Billboard’s Grammy Awards live pre-show was the most viewed entertainment live stream on Twitter to date.”
“Our partnership with Twitter allows us to amplify the live music experience creating a tool for artists to reach millions of fans around the world,” says Jordan Zachary, chief technique officer for Stay Nation. “Through Twitter’s product suite, fans will be able to be immersed in the live experience and interact with each other in real time as they watch some of the year’s most exciting concert events.”
The announcement is a part of Twitter’s new slate of reside premium video content material that may embody MTV Awards exhibits and protection of Style Week in New York, Paris, London and Milan. Twitter has additionally introduced that it’s going to produce and host a 24/7 streaming information community with Bloomberg that may begin airing this fall. The Cheddar information community’s Opening Bell, The Verge’s Circuit Breaker and BuzzFeed’s MorningFeed could have exhibits on Twitter reside video, as effectively.
“Music has always been one of the most Tweeted about topics on the platform, and now fans around the world will be able to experience concerts live on the same platform where they talk about what’s happening in music,” says Twitter COO Anthony Noto.
Twitter says it has 200 premium reside video partnerships. So principally, something that folks speak about that appears good on digital camera, Twitter desires streaming in its app. The content material might give new or lapsed customers an excellent purpose to be on Twitter whereas additionally bringing in for profitable video advertisements. Twitter has at all times been the place the world dissects the reside occasions everybody watches collectively on TV.
Some questioned Twitter’s dedication to its reside video technique after the NFL Thursday Evening soccer recreation streaming deal it struck final season was as a substitute received by Amazon this yr. However with immediately’s bulletins, Twitter appears intent on doubling-down on its place because the second display screen by making an attempt to turn into the primary display screen too.