Bose acquires Andrew Mason’s strolling tour startup, Detour – TechCrunch


Groupon founder Andrew Mason’s audio tour startup Detour has been offered to Bose. The acquisition, which entails solely the software program and tour content material — not the crew — was quietly introduced on Detour’s weblog just a few days in the past, adopted by an e-mail to clients. Bose, initially, looks like an unlikely acquirer for an app designed to assist individuals uncover a metropolis via narrated strolling excursions. However its curiosity within the product has to do with its upcoming AR platform, which entails audio experiences delivered via a pair of sensor-laden glasses.

Bose is now “actively looking for a partner to host the Detour content,” and make it accessible to its clients, together with these on Bose AR.  The Detour app itself will quickly shut down.

Mason says he might assist Bose a bit within the strategy of discovering that third social gathering, however his focus is on his new firm, Descript.

Detour had launched just a few years in the past, and was solely self-funded by Mason. Its purpose was to supply vacationers and locals alike a solution to uncover a metropolis’s hidden gems, like its off-the-beaten-track outlets and alleys — issues different excursions would overlook. The service arrived to the general public with excursions in San Francisco beginning in 2015, earlier than later increasing to different markets, together with worldwide locations, all accessible as in-app purchases.

The app, on the time of sale, had round 120 accessible excursions.

A tour of the Marina’s sweets outlets in Detour, narrated by a German thinker

As a part of the creation of its excursions, Detour had developed some attention-grabbing expertise — like a device to transcribe audio that allows you to edit the audio file by enhancing the written transcription, and a approach so as to add music and sound to a story by including it to the transcription.

This expertise has now been spun off as a brand new startup, Descript. The Detour crew, together with Mason, have been engaged on Descript for round six months now. Descript, which goals to make enhancing sound information as straightforward as enhancing a Phrase doc, launched in December with $5 million in funding from Andreessen Horowitz.

Given Mason’s present focus, it’s not stunning that Detour was shutting down. However it’s a little stunning it discovered an acquirer.

The app was by no means in a position to achieve a large following on the dimensions of different journey guides. (It had been rating within the 400s to 700s within the App Retailer’s “Travel” class as of late — which means, virtually invisible.) Nonetheless, its excursions had been distinctive and attention-grabbing and had been designed with options others on the time lacked — like location consciousness or the power to sync with a number of individuals in a bunch, for instance.

The Detour app will stay accessible till Might 31, 2018, and all excursions will likely be free via then. Afterwards, the app will likely be faraway from the App Retailer.

“Thank you to the producers, engineers, designers, and storytellers that made Detour what it is over the last four years. I’m excited to see where Bose takes it,” wrote Mason, on Detour’s weblog.

PitchBook claims Detour had raised funding, however Mason says that’s incorrect.

“Detour is self-funded (by me) and we never disclosed how much,” he says. However he did verify that Mihir Shah, a good friend, had invested a “some token number of thousands of dollars in the very beginning,” which is why the funding is listed on Shah’s LinkedIn.

Deal phrases weren’t accessible, but it surely was doubtless a small exit.

It’s unclear when Detour would arrive on Bose AR, as Bose continues to be within the strategy of discovering a 3rd social gathering to proceed with Detour, and hasn’t but shipped take a look at builds of its AR glasses to builders.


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Désiré LeSage


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