Adtech firm BuySellAds acquires a majority stake Digg – TechCrunch

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It seems to be like Digg has discovered a brand new proprietor: digital promoting firm BuySellAds, which has acquired a majority stake within the information aggregator.

It appears that evidently final month’s shut down of Digg Reader was an indication that there have been adjustments within the works. BuySellAds CEO Todd Garland confirmed the acquisition to Quick Firm, and an organization spokesperson advised me, “It’s true.”

Garland appears very conscious that Digg readers could also be skeptical about an organization referred to as BuySellAds, however he advised Quick Firm, “Don’t pay attention to the name, people.” He additionally mentioned, “Our plan with Digg is to not screw it up.”

Digg was beforehand acquired by Betaworks in 2012. The startup studio’s CEO John Borthwick mentioned the Digg media enterprise (particularly, Digg.com) is now a three way partnership, with Betaworks and all of Digg’s earlier shareholders retaining a stake within the firm. (Digg took on further funding from Gannett a few years in the past.)

In a associated transfer, eight members of Digg’s technical group have joined Civil, a startup constructing a blockchain-based journalism market. In a press release, the corporate mentioned:

Civil lately employed eight former members of Digg’s tech group. It’s a singular alternative for us as we discover a bigger partnership with Betaworks forward of the launch of our decentralized market for sustainable journalism.

Replace: An earlier model of this text didn’t point out Betaworks and different shareholders retaining a stake in Digg, nor did it embrace the details about the corporate’s tech group becoming a member of Civil. Each the headline and story have been up to date for accuracy.

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Désiré LeSage

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