Rockerbox acquires calendar advertising and marketing startup Eventable – TechCrunch
Rockerbox has acquired Eventable, bringing two digital advertising and marketing startups collectively.
Rockerbox’s know-how consists of attribution measurement to find out which advertisements are driving gross sales, in addition to what it calls a Recency Advertising and marketing Platform, which targets promoting based mostly on customers’ most up-to-date shopping habits.
Eventable, in the meantime, is targeted on bringing advertising and marketing to your calendar — its know-how might be embedded in show advertisements, introducing an “add to calendar” button that permits entrepreneurs to ship updates and personalised notifications to shoppers who decide in.
Rockerbox founder and CEO Ron Jacobson stated he related with Eventable as a result of each firms participated within the Entrepreneurs Roundtable Accelerator (albeit in several years). Once they began testing out methods to convey their companies collectively, Jacobson stated it turned clear this was a “one plus one equals three situation.”
“Using the calendar as a marketing channel made perfect sense,” Jacobson stated. “And on the attribution side, the calendar is another touch point.”
He added that Eventable co-founders Sameen Karim and Akash Malhotra are becoming a member of Rockerbox, together with their complete crew.
The plan is for Eventable to proceed working as a separate model and product. On the identical time, the crew will search for methods to combine their merchandise and to promote Eventable clients on Rockerbox’s broader advertising and marketing suite.
“It allows us to give our customers a more complete marketing solution,” Karim stated.
The monetary phrases of the acquisition weren’t disclosed. Eventable had raised $1.2 million in funding from traders, together with Alchemist Accelerator, Proper Facet Capital, Steelhead Ventures, Russ Holdstein and Howard Love.