Tame desires to convey order to convention and occasion planning chaos – TechCrunch


Tame, a self-proclaimed “design-driven” tech startup from Copenhagen in Denmark, is on a mission to “solve the chaos of event planning.” The corporate’s founders, who declare to have beforehand organised greater than 30 massive conferences and occasions, suppose they’ve noticed a niche available in the market for an all-in-one occasion planning software designed particularly for use by groups.

Like a Swiss Military Knife for occasion manufacturing, the SaaS spans an array of organisational options, corresponding to occasion program constructing, a simple method to retailer the contact particulars and present standing of audio system, and a spot to handle suppliers, sponsors and exhibitors. As well as, Tame helps staff collaboration within the type of shared file storage, notes, duties and messaging.

“Tame is built as a collaborative event planning tool, enabling your entire organisation to plan and streamline all your events from start to finish,” says Tame co-founder Jasenko Hadzic. “With Tame you can stay on top of every event with a complete 360 real-time overview and collaborate with your team and external partners.”

Moreover, Tame consists of its personal ticketing options that enable occasion managers to rapidly publish packages, audio system, and sponsors “on a beautifully constructed ticketing page, that can be customised to fit every organisation.” The software program performs properly with the broader occasion ecosystem, too, with an API that permits Tame to combine with different occasion applied sciences at present available on the market, thus letting the startup focus solely on “solving the planning of the event,” says Hadzic.

“Tame’s solution replaces tasks currently done in spreadsheets and is the first of its kind customisable enough to consolidate all of your internal event planning in one place and empower your entire team with real-time collaboration,” he provides.

Final month noticed the corporate launch extra publicly, opening up the SaaS to self sign-up in order that occasion groups can hit the highway working. “As events are stressful, we’ve focused a lot on building a simple UI that would allow event teams all over the world to get going easily and onboard themselves. Event teams have to get going smoothly and they can’t afford to make mistakes. We know that, so we’ve allowed them to get going very fast,” says Hadzic.

Tame is working a freemium mannequin: it prices nothing to make use of free of charge occasions however there’s a set charge of €1 per paid ticket, which the occasion organiser can both take in or switch to the attendee. “We are all in on transparency, so therefore we don’t offer a percentage fee of the ticket price like many other ticketing solutions out there. In the future, we will offer a premium version of our platform for a fixed monthly subscription fee, and this will be our primary business model.”

In the meantime, the corporate can also be disclosing a seed spherical of $550,000 from quite a few well-known Nordic angel buyers with a confirmed observe file in SaaS and product design. They embody Tommy Andersen (co-founder and managing companion of ByFounders), Hampus Jakobsson (enterprise companion at BlueYard Capital and co-founder of TAT, which bought to Blackberry for $150 million), Jacob Wandt (founding father of e-conomic, which bought to HG Capital in 2013 for $100 million-plus), Anders Pollas (co-founder and ex-CPO of Podio, the mission administration software bought to Citrix for €50 million), and Gregers Kronborg (ex-general companion of Northzone).


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Désiré LeSage


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